Tuesday July 24, 2018
Bob Prechter began formalizing about socionomics in 1985 to explain human valuations on everything from music to movies to art to stocks. Today’s WSJ offers an interesting way to explain socionomics to the novice and I will do just that in class.
Pages B1 and B2 relate that Sergio Marchionne is suddenly out of the picture due to an undisclosed medical problem. He dismissed Luca Cordero di Montezemolo over whether to take Ferrari public and to ramp up annual production from 7,000 to 10,00. Production is now 8.400 which is a rounding error for any of the international firms. By the way,Sergio is a Chartered Public Accountant in Canada, the Equivalent of out CPA.
But here it gets interesting. FCAU Fiat Chrysler has a market cap of 29 billion. Ferrari RACE has a market cap of 25 billion, almost as high as Fiat but for selling a smidgeon of autos. Yes RACE has a profit margin of 25% while all other makers sink in the single digits. The reason is hat RACE has a fantastic marketing effort selling ball caps for sky high prices and the cars themselves are so rare, think expensive watches, that they are rolling art objects. Vintage Ferraris have all set record prices the last few years with the 1963 GTO expected to go to $100 M.

Meanwhile on page A 9
Christie’sSales Soar in strong Art Market
A Matisse sells for $80 M and a Picasso for $115 million. Soaring markets have raised expectations for real estate and art and rare autos around the world. And that is an expression of mood which as Bob says is really the only way to explain such valuations. With your interest in art I thought you might find this analogy interesting.
Click here to learn more about socionomics.