Tuesday April 12, 2017
Chrysler is the distant third dog in the Detroit Auto Race. And so it was broke along with GM. But it meant losing too many jobs to let Chrysler disappear.
So Fiat ended up getting it for near nothing. Later Sergio Marchionne, a Chartered Accountant in Canada, is CEO of Fiat Chrysler. He took Ferrari public thinking it was worth more outside Fiat Chrysler.
He is also betting that raising production from 7,000 units a year to 10,000 units a year will not damage sales ore the valued Ferrari re sale value.
The last Italian President who brought the firm back to prominence, disagreed, and was fired. Ferrari may well be the most valuable trade mark in the world. It is winning Formula I at a tremendous expense.
But the results thus far are encouraging.
RACE
Better reserve your Better reserve your Ferrari Portofino now.
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