Tuesday July 4, 2017
How about 1,000 franchises in 18 months? Read how Five Guys uses a basic platform to allow customers to create their own burger. All burgers are prepared to go, regardless. The real draw is the real french fries cooked in peanut oil rather than the sort of artificial creation one gets at MCD.
As we learn in managerial accounting, one wants to build multiple models from the same basic framework whether we are selling cars or burgers. I used the example of The Permian Basin Hamburger Company in class this summer, the five guys refined the idea a bit further.
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