Monday Aug 22 2016
Kimberly Clark was a stodgy company where workers had a job for life.
All that is changing. Now the HR department tracks employee metrics to determine who is the more productive.
Big data has been used in marketing ala Amazon to determine buyer preferences. And it is coming on stream in auditing.
The latest use is to determine which employees are really performing.
Management and metrics are just the latest application of digital tech. And turnover at Kimberly has doubled. Meanwhile the share price has soared with dividends improving every year.
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