Thursday April 21, 2016
PwC Fast Facts
Located in157 countries
758 Total Locations
77 US Offices
205,000+ Employees
$34 Billion in Gross Revenue
84% of the Fortune Global 500 are clients
The last time I sat down with Susan Hough in her office was Sept 16, 2013 and I described that as
time well spent! Back then Susan was the Managing Director of the San Antonio office for Resource Global Professionals (RGP).
Role forward to April 18, 2016 and I’m once again in her office but this time, she is a Client Relationship Executive for PwC. Yes, PwC is back in San Antonio.
After an absence from the San Antonio market since 1999, Price Waterhouse Coopers PwC decided to re-enter the San Antonio market. After such a long absence PwC reasoned they needed a proven accounting and financial marketing executive to get things going. And so Susan Hough was approached, and agreed to join PwC.
We sat down with her at the new office in Suite 920 in the Concord Plaza at US 281 and Jones Maltsberger across from the Quarry Shopping Center. The Grand Opening was held inAugust, 2015.
Susan shared that the PwC offices in Dallas and Houston employ about 2,000 individuals each. Austin has 200 and San Antonio’s goal is to triple it’s size in the next few years to around 75 employees. San Antonio is part of the ‘”Texas Strategy”. More firms and individuals continue to move to Texas from higher tax and regulatory environments like California and New York so the market is strong for both new hires and business.
Susan indicated that she spends time with clients who are interested in hearing what PwC has to offer. Clients are curious as to why PwC is back after closing the office in 1999 and they have responded well to having options from another Big 4 firm. Interestingly, the San Antonio office is the first time in PwC history that a new office has been opened (Susan in Texas or the USA it is USA?) without a major audit client.
PwC employees spend time “telling their story” which includes the fact that today’s PwC is not your grandfathers PwC. Over the recent past, PwC has been on a major acquisition mode and has acquired both Bearing Point and Booz and Company (former Booz Allen) along with other specialty consulting companies. Today a large portion of the business comes from Advisory/Consulting work and not just your traditional audit and tax work of the past. .
Susan emphasized the new digital focus of the firm With over 3,000 team members globally, PwC Digital Services provides clients with a new kind of consulting to help them reimagine their businesses for the digital age.
In 2015 PwC was named one of the world’s largest digital agencies and the world’s largest mobile marketing agency by AdAge. PwC was also named a leader in Digital Transformation, Digital Strategy, Digital Operations, Digital Products/Services, and Customer and Brand Engagement consulting services by leading analyst firms.
In addition to the Digital focus, PwC is also focused on client’s needs in cyber-security. PwC’s Cybersecurity and Privacy practice is well suited for San Antonio and in fact, one room in the office suite is fully devoted to cyber-security.
As with other modern firms, the large partner corner office is a remnant of the past. Now PwC utilizes the ‘hoteling’ concept. Staffers reserve space in the office from an app on their phones for the times and days they need to come in. This applies to cubicles, open areas, and small but efficient offices.
The Big 4 Firms are doing all kinds of new things these days and PwC is no exception. Readers can check out PwC’s identified Mega Trends at this link. Mega trends is a futurist concept pioneered by John and Doris Naisbitt.
As a veteran of the San Antonio work place with experience at USAA andRGP, Susan is well acquainted with almost every company in the San Antonio market and is really enjoying telling the PwC story.
Our guess is most accounting firms in San Antonio will do more business in 2016 than they did in 2015 And expanded revenues will come from expanding business. No one will need to take business away from anyone else. And with Susan Hough as the Client Relationship Executive/Sales Leader, that will most likely be the case for the new PwC office as well.