Tuesday April 15, 2014
I will be teaching Managerial Accounting in Summer I. I ran across this post, all about how
Social Media, advertising, needs to focus on the customer. The author writes as though this were a new Revelation. It is not.
As you will learn in ACCT 3314, Dr. Edward Deming introduced this concept to the Japanese way back in the early 1950s. Ironically Deming honed his theories in WW II production for the US. But it was the vanquished Japanese that took advantage of the concept.
Make the customer the center of your focus and the world will beat the proverbial path to your door, Deming intoned. And so they did.
The result was a huge leap forward as the Japanese came to dominate manufacturing of cameras, stereos, television, and yes motorcycles. By perfecting the four cylinder Double Overhead Cam Motorcycle Engine, the Japanese assured their success in later translating that engineering to automotive four cylinder engines of the same design.
While the cyber world is all agog over social media, it is really just the latest development in communication. Think about it
US Post Office 1790
Telegraph 1840
Newspaper 1851
Pony Express, Atlantic Cable 1861
Telephone 1890 widespread use
Magazines 1905
Radio 1920s
Television, invented 1930s widespread adoption early 1950s
and since then internet, cell phones
and now social media, the telephone conversation spread to the masses all at once
Why is Facebook so popular?
It lets everyone have their own O for Oprah magazine....
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