Wednesday July 10, 2013
Yesterday I received an e mail from Discount Tire that my Yokahama 235 x 40 x 18x on my Cobalt SS were due for a free rotation. Sure enough, their computer correctly guessed I had logged another six thousand miles since my last rotation. So I scheduled an appointment for this morning at 8:45, they suggested I
arrive ten minutes early. I took them up on that idea and arrived about 8:25. There was a comfortable chair, fresh real coffee, and the latest issue of Road and Track (what a concept a car magazine at a tire store) to read. I brought along the last three issues of the Wall Street Journal to prepare for writing my newspaper column as well later this morning . They immediately got to work both rotating and re balancing all four tires. bingo, at 8 48 I pulled out of the lot, job done. the attendant set the tires at 35 psi since as he noted I had arrived with them warm and they looked like needing a bit more air given the wear. I purchased the tires their as Yokahoma apparently had a deal with Discount offering an incredible 45,000 miles on such a performance tire.
On the way back the wife had requested one of her favorite guilty pleasures, a breakfast on a bun meal
deal from Whataburger. I am puzzled as to why Whataburger has not, like McDonalds risen to the Starbucks challenge. MCD now offers up scale coffees at MCD rather than Starbuck prices. It has note dented Starbuck's sales but has no doubt helped MCD. At any rate, the gal was pronto ready at the register, promptly delivered the orange juice, and then the bagged meal. Note that Whataburger hides the condiments behind the counter. One is offered a choice of them when the meal is delivered. This is classic good cost control via managerial accounting. No wasting of salt, pepper, or catsup by the customer. I also read the CEO has little interest in simply exapnding the number of stores just for growth alone, smart guy.
I hope that your exposure to ACCT 3314 this summer has made you more aware of such customer innovations. If you end up with your own business, plan on impelmenting some managerial cost ideas for success.
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