Monday May 6 2013
Private U.S. colleges, worried they could be pricing themselves out of the market after years of relentless tuition increases, are offering record financial assistance to keep classrooms full.
The average "tuition discount rate"—the reduction off list price afforded by grants and scholarships given by these schools—hit an all-time high of 45% last fall for incoming freshmen, according to a survey being released Monday by the National Association of College and University Business Officers.
"It's a buyer's market" for all but the most select private colleges and flagship public universities, said Jim Scannell, president of Scannell & Kurz, a consulting firm in Pittsford, N.Y., that works with colleges on pricing and financial-aid strategies.
Colleges have believed in the Holy Grail of Inelasticity of Demand for their product for the last three decades. Tuition has relentelessly increased. Now my prediction of turn in that tidal wave is on the horizon. Private colleges are scrambling to hold on to students. This may be an advantage for TAMUSA with its lowest in the local market rates.