Thursday Nov 17, 2011
Few to no students at Texas A & M San Antonio subscribes to the Wall Street Journal. Too bad.
Two days ago I made a post on great designers, leading off with Leonardo da Vinci. Today on page D7,
Masters of Men and Machine reviews a gallery exhibit in Rome on Michelangelo and da Vinci. The drawing by da Vinci of an Archmedes Screw is simply amazing. I suggest you attempt to find the article. Most WSJ content is blocked to non subscribers.
We have mentioned the importance that social mood plays in forming cultural tastes. Below the da Vinci article Men and Machines is an article explaining how a young group calling themselves The Pendletons auditioned a Four Freshman song in a re arrangement of'Their Hearts Were Full of Spring.' The record producers went thumbs down on that idea, but liked another tune in the works called 'Surfin.' Months later a re named group, the Beach Boys, went to number one on the Southern California play lists. ONce the producers tuned the music to the mood of Southern California, they had a hit.
On the last page, What to Wear That Says, Buy this Porsche, tells how car show models have dramatically change. Rather than sport skimpy outfits and drape gals across the cars, now the models wear the same clothes as the market segment the car makers are targeting. The models, often actors and actresses, are trained to be expert on the car features. And so the potential buyer sees him or her self in the model.
I continue to be convinced that socionomics is even more applicable to marketing than financial markets. Here the automakers are projecting their desired mood onto the shopper.
Anyone out there interested?
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