Thursday August 25, 2011
Yesterday in class I asked if anyone read Fast Company magazine, no one did. The latest issue
(www.fastcompany.com) features an article on how Ralph's son David is moving the successful RL brand into the digital world.
An example includes Ralph Lauren Magazine. This online publication is clearly aimed at wealthy customers. Which reminds me the WSJ version of their publication for the well to do will be out this weekend.
While most of my shopping is decidedly downscale from RL, I do believe that a business school which embraced the idea of Design would do their students a real favor. The companies with a design emphasis are clear winners, BMW, Porsche, Braun, Ralph Lauren, Virgin Atlantic, or Apple. One you see one of their products you immediately know its origin, it's not just another run of the mill, sorta kinda like everyone else. and each of these companies is fabulously successful as a result.
Bruce Howard will be speaking to the classes this semester. One of his networking ideas is developing your own brand, in fact he put me onto Fast Company magazine.
Richard Branson of Virgin Atlantic actually operates from a Caribbean island. Whoops, lightning
hit his house destroying it in a fire. Branson is joining Paul Allen in offering the first commercial space travel, you are familiar with Space Ship One, right?
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