Tuesday April 27, 2010
The explosion of the web has given us some very successful ventures and some famously failed ones. Not long ago America Online was stuffing every mailbox in America with a CD urging you to get Online. TIme Warner bought the company and two years later had the biggest write off in history. Clearly Time Warner, no rookie in the media business, did not understand the medium.
I don't care for the title of this article, but I do believe Bo Peabody is on to something. Social networks like Twitter or Facebook allow lots of socializing but they are not good advertising platforms. The reason is that it is too hard to define the audience or know what will happen on the network.
Content networks on the other hand are all about content, people seeking information rather than contacts. Those sites are viable advertising mediums. Take a read, interesting.
I am working with SA CPA to increase our level of participation. I suspect the answer is by increasing content and social networking. But we need to understand which is which, and why.
Comments