Tuesday Dec 22 2009
Rush Limbaugh has been named Radio Personality of the Decade by Mediaweek, a leading industry magazine and Web site. Mediaweek also named Apple’s Steve Jobs as Marketer of the Decade, “The Sopranos” the TV Show of the Decade, Rupert Murdoch the Media Executive of the Decade, YouTube the Web Site of the Decade, Wired the Magazine of the Decade, Apple the Brand of the Decade, Larry Page and Sergey Brin of Google the Media Entrepreneurs of the Decade, and Google the Media Company of the Decade.
This sort of thing is interesting in terms of emerging social trends, a popular topic for this blog. It matters not what you think of Rush Limbaugh, or Keith Oberman for that matter, what does matter is the opinion that large segments of the population have of them.
For example, there have been numerous attempts to run someone liberal as a popular radio talk show host, Mario Cuomo, Jim Hightower, many try, most like Air America fail. Why? The assumption is that Rush just talks conservative and that if the other side just talks liberal they will find an audience. Obviously this is not the case. Indeed there are many conservative talk show hosts but Mediaweek notes none of the others come close to Limbaugh in terms of audience. Limbaugh points out that he is a professional broadcaster, it is the content of his show that makes it different. So what is the difference, any thoughts?
At any rate, consider the others in the list.
Jobs has made Mike Dell eat his words about liquidating Apple as Dell stock cannot rise above $20 and is in Wal Mart selling computers . The i Empire will no doubt spur lots of sales of the upcoming iTablet or whatever Apple will call its reader. The Sopranos tv show foretold the turn to the dark side and the popularity of gangster shows ala our previous template, 1966-82 for the period we are in now. Notably it was followed by True Blood, one show about contemporary gangsters, another about contemporary vampires. Conventional media still does not want to take Murdoch seriously but he did buy the Wall Street Journal, and his Fox News continues to attract and star ex CNN talent. O Reiley is up again this year. You Tube has made every video cam a potential tv studio, can Jay Leno rescue NBC? I think I will subscribe to Wired, we did post a story about quants from Wired. Apple has created Apple devotees, something that escapes their commodity based competitors that are essentially selling television sets. I view today's personal computer as the new television set of another generation. Interestingly Apple has shown no interest in going down market to compete on price. Wall Street dismissed the Dutch Auction of Google shares, and then it went to $400 a share. Google continues to set the pace.
A key component of success here is Design. We previously mentioned this with Apple, its elegant designs cascade right down to the packaging. Limbaugh has designed his program his way, it is right there for everyone to hear, why can't they duplicate it? Note to younger readers, others tried to do the same when Johnny Carson and Ed McMahon were on the Tonite Show, they tried all sorts of guy combinations, none were successful. Letterman, O Brien, and Leno are shadows of that team. Google also has a clean uncluttered design interface. Conclusion, Good Design Works.
Meanwhile Time Warner threatens to drop Fox, gee does that mean 24? Time Warner proved its incompetence over paying for AOL resulting in the biggest impairment write off in history, perhaps they can do it again!