Mahindra, is looking for a facility to manufacture its diesel line of pickups.
While Chrysler and GM shutter dealers and plants, Mahindra is acquiring former dealership lots and shopping for a place to assemble its pickup.
Pickup, what in this crowded market in a downturn? Well, Mahindra the tractor builder produces the only diesel powered truck smaller than a 3/4 ton, read big pickup. While the NUMMI plant in CA has ust come available, I suspect the various CA problems will make them wary it would me.
Presently Mahindra is centered in Georgia.
Moral, one company distress is another's opportunity. Hello globalization.
I find it very interesting that Mahindra sees a niche for a smaller diesel powered pickup while Toyota surely regrets though will never admit it, their decision to build a large gas powered truck.
They will sell like hotcakes if priced right and marketed to construction and laborer types in need of a work truck. If they try to get fancy and start building "Taj Mahal" edition trucks with leather, 4X4 and running boards, they will flop. The diesel will be popular. I'm surprised the EPA is letting it slide as they have turned away a good number of diesels from market entry.
Posted by: Austin Kroll | September 02, 2009 at 03:05 AM