Does it catch your eye? Is this a 'classic' Scagletti design? A collector thought so paying $12.1 million for this 1957 Ferrari Testa Rosa.
Only a few dozen were produced and it won consistently from 1958-1961.
We will be studying Total Quality Management and consumer preferences in Managerial Accounting. Ferrari is to this day a producer of a small number of expensive autos. Yet the very name Ferrari like the Fabrege Egg is synonomous with exclusivity. Arrive in a Ferrari and you have, arrived. What other products display such a mystique? The dresses and jewelry on display by famous or would be famous women at the Academy Awards are an example. What factors does such a car possess that no NASCAR racer for example will ever convey?
When does such a manufacture object become an art object? Is it a car, or an artistic expression of its creator? When does a painting, a sculpture, a car, a building (the famous Sydney Opera House for example) become art ? Is it possible to start from scratch and achieve such distinction?
obviously the person whom bought the car must not have anything else to do with his/her time and money then to buy vintage cars like this one, mind you it is in mint condition, but what is the value of that car going to be down the road??? I'll bet money the new owner doesn't care!!! Must be nice to have that kind of money to spend on just a car wonder what their house looks like
Posted by: Trevor | June 16, 2009 at 03:03 PM
Rare anything has some value, art, Chinese Jade, and now autos are seen as mobil art, I suspect the buyer was quite familiar with the car and its heritage. As we move to hydrogen fueled or banana peels or french fry oil these will truly become a once in a lifetime slice of time rather like a P 51 Mustang from WW II
Posted by: Dennis Elam | June 16, 2009 at 05:08 PM