Benchmarking Votes
Benchmarking is the process of identifying successful strategies of the best in the field to implement one’s business plan. Sadly most political projects only count the votes available and spend accordingly. The latest case in point is Chrysler. Bankruptcy is a pretty good deal, assuming one is not really bankrupt, just ask Wayne Newton or Donald Trump.
AP Chrysler LLC filed for bankruptcy protection Thursday and announced it will temporarily halt most of its vehicle production while it completes a deal with Italian carmaker Fiat designed to revive its tattered fortunes.
Fortunes, what fortunes? Chrysler has been a company perpetually on the verge of bankruptcy, now it is official. Chrysler was ahead of its time with the fine 225 cubic inch slant six. Other developments such as aluminum blocks and fuel injection on that engine were strangely never brought to market. Chrysler was basically an large engine/transmission maker (318/383/413/440/hemi and torqueflite ) from the 1960swith Don Garlits winning on the drag strip and Richard Petty in NASCAR with Chrysler engines. Lee Iacocca and Mitsubishi saved their bacon in the late 1970s. Lee left the company in good shape financially with the hugely successful mini van and a lineup of turbocharged 2.2 L four cylinder powerplants. Later management frittered that away, discarding the engine that even Consumer Reports loved. In the deal of the century, succeeding management sold the firm to Daimler Benz (Mercedes) enriching themselves and setting Chrysler towards its present state. The resulting culture clash had Daimler paying hedge fund Cerebus to take it off their hand. But Cerebus bought less than a complete company even then. There was no design studio, the economy cars had been eliminated just in time for $4 gasoline, and the sedans come in 13th in ten car comparison tests. Obama was driving a 300 sedan but sold it for a Prius during the campaign.
Congress never asked the airlines to benchmark Southwest Airlines in giving them $15 B after 9/11. So don’t expect them to ask it of Chrysler .
And while the unions are being asked for concessions on a hopelessly out of reach defined benefit plan, the real problems are ignored like the elephant on the coffee table. There is no way the Pension Benefit Guaranty Corp (another Federal idea) can handle the Chrysler or GM unfunded pension liability. The task ahead is simply not financially feasible. But the potential votes are there and so we soldier on.
Chrysler has dallied with French Simca and Mitsubishi and even Lamborghini and Maserati (Lee was Italian after all). With those deals in the past, Obama now turns to FIAT for a solution. Indeed FIAT is successful in Europe and has small car technology. But it would easily take two years to start building Fiats in US Factories. This is not pasta after all.
The bankruptcy deal requires the Federal Government to provide Debtor in Possession funding during the bankruptcy when all plants will be shut down. Optimists predict a sixty day make over, I wonder if in fact Chrysler will ever emerge from the free for all known as bankruptcy court. The Administration envisions the UAW, themselves, and Fiat on the board. One wonders what the goal of the UAW will be? Better cars, a real dealership system, a focus on quality rather than cost, or paying out all the money in wages with just enough left to pay the government, hey that’s Fiat’s job after all.
No doubt a not so subtle ploy here is to make it clear to GM that this could happen to them. The ultimate irony is that GM and Chrysler debt holders are re insured with Credit Default Swaps courtesy of Federally subsidized AIG. But make no mistake, the cost to the country of letting thousands of dealerships go under along with the factories would be expensive indeed.
This is all about keeping Chrysler and GM on life support so that the UAW will help Democrats carry Midwestern states in the 2012 elections. That is three and a half years from now. After that, all bets are off for GM and Chrysler. Can the party last that long?
Dennis Elam teaches at A & M San Antonio and can be reached at [email protected].