Yes I spend a good deal of time talking about the troubles of Ford and GM, but right before our eyes, nothing demonstrates Dr. Deming's 14 points and seven deadly diseases of TQM intertwined with , ahem, accounting difficulties, better than this.
I made the post Making a Change a Tough Job before I read the article about GM Ford in the Friday 1/26/07 front page article. Please read this article. Title Big Three face new obstacles in restructuring, it details that all the cost cutting and muscling both suppliers and dealers is over. Suppliers are in bankruptcy or are just saying no, dealers now have multiple dealerships, often with better selling Asian vehicles, and worse, GM Ford et al continue to sell valuable assets to bring in cash to shore up falling market share in hopes that sometime soon they will have a hit on their hands.
Worse, Ford is suffering an outflow of management talent, well, would you stay if say KIA offered you a job? So Ford is considering offering bonuses to get mgt 'talent' to stay. Well, remember the story about the new North American marketing chief spending $200K to fly back and forth to his home in FL, needless to say this is not sitting well with unions that are being asked to make sacrifices.
I will be asking you to make presentations this semester. This article makes an excellent use of charts on page A 8. Take a look at Ford negative cash flow versus debt assumed to bring in cash. This is the worst of all worlds-the debt equity ratio rises while NOI is negative! Now GM is considering selling Allison heavy duty transmission unit. Ford has hocked its plants. GM has sold 50% of GMAC. How long does one mortgage what is left to save a sinking ship?
I thought the most interesting question was posed at the very end of the article. The WSJ asks, ahem, do auto makers' financial problems affect your decision on what car to buy? Now there is a good question. If eventually buyers begin to doubt the longevity of the auto maker, will Ford be here to service my F 150, the end is pretty well sealed.
Again, Deming makes the point that long term strategy is just that and brings long term results. This re shuffling of the balance sheet can buy some time, but product saves the day. Jerry Flint suggest GM will be a 20% market share company, and he has criticized Ford for lacking a real plan.
As I said yesterday, failing to make radical change in the face of radical market shifts can eventually be fatal. Since WW II, Packard, Studebaker, American Motors are companies that failed or were sold. GM has now shuttered Oldsmobile and thinks Buick, Pontiac, Hummer and Saab are all weak. Ford tinkers with closing Mercury and Lincoln has little to sell. Ironically Foose in Farmers Market is doing well making a 40 year old GM and Ford product. Gee if only GM and Ford could get back to the future......
Well even among sad stories there are winning stories, check out the story in the saturday morning DMN about Classic Chevy in Grapevine, the number one volume chevy dealer in America. The story says they have the largest inventory, about 1700 and sold about 4300 last year. That's an incredibly slow inventory turnover, but the article says it brings more lucrative repair and maintenance and trade in business. You can check them out at Classic Chevy The article mentions a more laid back customer friendly attitude that has attracted customers and execs from other dealerships gobbled up by large chains. See, there's Dr. Deming again, put the customer first....
DLE