Weekend Oct 21 2018
Negative mood favors horror films (Fankenstein, Dracula during the Depression) and gangster films (Public Enemy in 1930s).
The first half of IT recorded great box office but the markets were still going up. No the 11th installment of Halloween
The same thing happened at the market top of 1973. Cinema went from My Fair Lady and the Sound of Music at the top in 1965-66 to Midnight Cowboy 1969 and then the Godfather I and II and the Exorcist billed as the most terrifying movie ever. Crowds flocked to all of them as the dark movie themes resonated with the darkness of an oil embargo and market meltdown of 50% in two years.
The same thing is beginning to start now. IT cost $35 M to film but grossed $327 M. Expect the second half, I am guessing release date 2019