Tuesday April 25, 2017
This is Your Research Invitation!
When – Friday and Saturday, May 5 & 6, 2017
What – The Socionomics Institute SI is making its first ever collection donation to a University. Happily that University is Texas A & M San Antonio. Research Director Matt Lampert and Executive Director Alyssa Hayden will be on campus for both the donation and to discuss ways we as Faculty can partner with SI for cutting edge research.
Who – Matt Lampert, Research Director, Alyssa Hayden, Exec. Director
The Socionomics Insittute
Robert Prechter is credited with popularizing the theories of Ralph Nelson Elliott, known as he Elliott Wave Principle. His Yale psychology degree led to an interest in how osocial mood shapes social events. This led to the creation of a new theory of social behavior, Socionomics.
That evolved into the creation of the Socionomics Institute.
May 5 and 6 will be a unique opportunity for our faculty, students, and TAMSUA stakeholders to interface with the Research and Executive Directors of the Institute. Matt Lampert, Research Director explains-
As Dennis mentioned, we have two presentations, one for Friday and one for Saturday.
I’ll co-present the talks with Alyssa Hayden, the Socionomics Institute’s Executive Director. I serve as the Institute’s Director of Research. At SI, we study how social mood influences social behavior. The basic idea is that how we feel influences what we do, so if you know how society is feeling, you’ve got a leg up on anticipating the tenor and character of social events and trends. Essentially, we use trends in social psychology to contextualize and even forecast trends in politics, pop culture, the economy and beyond.
The Friday talk is aimed at a social science audience, whereas the Saturday presentation is aimed at folks in the business school—though both talks are open to anyone who would like to attend. We are eagerly anticipating meeting you next week.
Program Abstracts on Reverse side
Where - Friday, May 5 / 1:10-2 :30 PM Central Academic Building #419
Mood, Music, Migrants and Maladies: How Social Mood Influences Society and Culture
You probably know that your mood shapes what you do. But did you know that social mood shapes what society does? That’s what the new field of socionomics is all about—exploring how social mood influences social events. In this presentation, we show how social mood affects such diverse realms as the words we use, our propensity to go to war, our views of outsiders, our susceptibility to disease and even the songs we send to the top of the charts. We also introduce socionomic methodology and show you how to track social mood in real time. You’ll come away equipped to incorporate a socionomic perspective into your work and enrich your understanding of how social trends unfold.
Where – Saturday May 6 / Noon to 1:00 PM, CAB VISTA Room #402
Resonate: How to Use Social Mood to Fuel Your Marketing and Strategic Planning
In 2008 Batman was “the Dark Knight.” In 2017, he’s the star of a Lego movie. Two totally different takes on the Caped Crusader both resulted in box office success. Why? Because each one resonated in the social mood environment in which it was released. In this presentation, we explore how social mood shapes the tastes and preferences of consumers, and we reveal how you can tap into it using context-specific marketing. We also illustrate how herding among speculators, regulators and the public creates risks and opportunities for strategic planners, investors and entrepreneurs. Social mood is always in flux, but you can learn how to track it in real time using socionomics, a framework for understanding how social mood influences social trends and behavior. Come away with a new perspective for recognizing why certain products, ideas and trends take hold when they do—and why others fall flat.
Learn more at www.socionomics.net
Contact Prof Dennis Elam for more details
Watch the video